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Joico Blonde Life Violet Shampoo 300ml


What it is: 
A shampoo for cool blondes from Joico.
What it does: 
Joico’s Blonde Life Violet Shampoo neutralises brassy and undesirable yellow tones so cool blondes maintain their colour. The formula is free from sulphates and helps maintain healthy-looking and shiny hair by protecting and nourishing fragile blonde hair through gentle cleansing.
Benefits include: 
– Formulated especially for cool blondes
– Instantly banishes brassiness and cools and brightens blonde hair
– Helps maintain healthy looking, shiny hair
– Free of SLS/SLES Sulphates
How to use it: 
After wetting your hair, apply the product into the hair and work into a rich lather. Leave in for 1 – 3 minutes. Rinse and follow with Blonde Life conditioner. Use 2 – 3 times per week to maintain cool tones.


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